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Simply Helping Pty. Ltd. All Rights Reserved. Copyright 2016


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about Simply Helping

Simply Helping was founded in 1998 by Angela Feery~Richards, and with our proven track record, and excellent reputation and experience built up over 14 years providing a suite of services, we are well placed to become a leader in this area.

Unlike other similar franchises within this growing market, we are unique in that we provide a suite of in-home support services not only for our elderly population and individuals and families living with a disability, but also for families using our services as a lifestyle choice, and clients of brokerage organisations.

Franchised offices are operating in Victoria.

Simply Helping is an Australian company providing a suite of in-home non-medical care and services that make a difference to the lives of our clients and their families. With the increasing trend toward an older population, attention is being focused on ensuring a healthier older population can be independent and live at home longer.

Within such a growth market, Simply Helping's vision is to expand throughout Australia using the franchise model.


franchise opportunities

Simply Helping is a 'people' business and as a Simply Helping franchisee you will grow a business, working with people for people. The key attributes of excellent people skills, a passion to be a success, enjoying working with people, dedication, commitment and true professionalism will be a major part of your success.

As a Simply Helping business owner your role will encompass recruitment and management of staff, marketing and general networking. You will be passionate and committed to providing excellent, flexible and skilled based services thereby meeting Simply Helping's high standards of service provision.

These attributes, combined with the essential qualities of a strong ambition to grow a successful business, competitiveness and a preparedness to work hard, are the ingredients for success.

We have many territories throughout Australia. To see franchise territories that are available, go to the 'for sale' tab in the menu.


why choose our franchise?

Some of the benefits owning a Simply Helping franchise include:

  • Strong track record in the industry
  • Exclusive territory
  • Low start-up costs
  • Business hours that allow you to have a good work/life balance
  • Operating the business from home, if preferred
  • Growing a business in a sustainable market
  • Company-wide dedication to quality and strong customer focus
  • Experienced professional corporate and franchisee support staff, and
  • Provision of promotional and marketing material.


growth market

It is well documented that the growth in Australia's population is increasing.

The age composition of Australia's population is projected to change considerably as a result of population ageing. By 2056, there will be a greater proportion of people aged 65 years.

In 2007, people aged 65 years and over made up 13% of Australia's population. This proportion is projected to increase to between 23% and 25% in 2056 and to between 25% and 28% in 2101.

With the projected rise of Australia's aged population, it is estimated the number of people living with dementia will increase to almost 591,000 by 2030. Dementia is one of the major reasons why older people enter residential aged care, or families seek assistance from community care programmes.

With regard to disability, the Australian Government has released the Productivity Commission's report into long-term care and support for Australians with a disability. The report, released in August 2011, recommends a National Disability Insurance Scheme to provide all Australians with insurance for the costs of support if they or a family member acquire a disability. Following the May 2012 Federal Budget, funds have been allocated for 5 sites in selected locations. This first stage launch should ensure that the implementation of the scheme is informed by feedback from people with disability, their families and carers, service providers and community based organisations. The lessons learned in launching the first stage will tell us on when and how to proceed to a full scheme that is comprehensive, robust and responsive to the needs of people with disability.

Services would be provided by non-government organisations, disability service organisations, state and territory disability service providers, individuals and mainstream businesses. Although it's early days, this type of government intervention signifies great opportunities for companies like Simply Helping to grow even further within this service sector.

Aside from older Australians, the general population growth anticipates that demand for lifestyle services by private clientele will be increased, as the dual income family is entrenched and busy lives will continue.

Whilst the above projections and proposals will pose many challenges for our governments, it also poses many opportunities for Simply Helping.

states & territories - growth

By 2056, the population of New South Wales is projected to reach 10.2 million people, an increase of 3.3 million people (or 48%) since 30 June 2007, while Victoria is projected to reach 8.5 million people, an increase of 3.3 million people (or 64%).

Queensland is projected to experience the largest percentage increase in population between 30 June 2007 and 2056, more than doubling the 2007 population of 4.2 million to 8.7 million people by 2056. As a result, Queensland is projected to replace Victoria as Australia's second most populous state in 2050.

Western Australia is also projected to more than double over the projection period, reaching 4.3 million people in 2056.

The Northern Territory's population is projected to increase by 186,600 people (in 30 June 2007) to 401,600 people in 2056. Although a smaller absolute increase than those projected for the larger states, this is a significant increase (87%) relative to the Northern Territory's population of 214,900 people in 2007.

The population of the Australian Capital Territory is projected to increase by 169,500 people (50%) between 30 June 2007 and 2056, reaching 509,300 people.

South Australia is projected to increase by 620,300 people (39%) to 2.2 million people in 2056.

Tasmania's population is projected to increase slowly before levelling out by around 2040 and then decreasing marginally from 2051 onwards (571,000 people in 2056).


our services & clients

Our services include personal care, house-keeping, respite care, medication reminders, companionship, meal preparation, help with shopping and local transportation, pet sitting, dog walking, gardening, light home maintenance, baby sitting and nannies.

In addition to our current suite of services, we are excited to announce the provision of a new service established to assist those needing counselling and/or psychological services.

This has been made possible through our recently formed association with Victorian Counselling & Psychological Services (VCPS).

Although this service is currently only available to Melbourne-based clientele, it will be expanded to regional Victoria over time. This service will allow the client to visit one of six office locations across Melbourne to attend psychological, psychiatric and mental health services. Clients will also have telephone support services available to them.

Referrals can be made via medical practitioners following the preparation of a Mental Health Plan, or requests for this service can be made directly to Simply Helping, at which point a process is entered into to facilitate this requirement.

All these services are provided by registered professionals in their field, and maintain professional indemnity insurance and practices in accordance with relevant Psychology Codes in Australia.

We view this new service as a valuable complementary addition to our existing suite of services for our clients.

Client needs vary, from a half hour service to overnight or 24 hour or longer care, and as a Simply Helping franchisee every effort will be made to ensure a flexible service geared to meeting the needs of clients.

Simply Helping clients are as varied as our services. In addition to working with private individuals and families, Simply Helping has many years experience in working with organisations responsible for ensuring that services funded through the many government-based programmes are provided to eligible clients.


marketing & advertising

In an industry where most of what we do is based on relationships and trust, much of our marketing is developing our networks by building relationships and maintaining these relationships with our referral sources such as case managers, coordinators and the like.

Simply Helping provides a focused approach to creating awareness of our brand in areas that are franchised. This may be through using various mediums like television, radio, print and social media. In addition, individual campaigns will build brand awareness, media interest and importantly, visibility for our franchisees.

Advertising campaigns are also complemented through the local territory by the franchisees. Simply Helping uses the expertise of companies specialising in the area of creating business and brand awareness.

Simply Helping uses presentation materials that are professional and comprehensive, and are designed to be informative and eye-catching. In addition, our franchisees are provided with printed material, that when used correctly, supports Simply Helping's recognition within the community.

Our support also includes a percentage of your investment fee being put back into initial marketing within the franchisee's area in the first few months of the commencement of your business, as well as being used for the initial training you will undergo.

Our other web site, and the DPS Aged Care Guide is a source of client enquiries and a source of potential staff for our franchisees.

Other sites are currently being investigated to allow awareness of our listings in regions serviced by Simply Helping, and such links will be placed on our web site.


training & support

Our training in the Simply Helping system is undertaken in the new franchisee's state capital city, if metro, and at convenient centres for those regional franchisees, and on-site training and support will occur as long as it's needed.

Regular visits by our support staff are an intrinsic part of our mentoring program, as well as regular franchisee meets.

Our franchisees undergo up to one week of training before commencement of the business. The following week involves on-the-job training (within your environment from where you will be operating the business). The two weeks of training involve setting up the systems, going through the Operations Manual, policies and office procedures. During this time, assistance with creating a Marketing Plan will be provided, as well as identifying and targeting brokerage clients and organising meeting dates with them. This time will also be spent following up on the necessary paperwork to register with organisations for the necessary insurances and with those compensable organisations, such as WorkCover, to undertake services to their clients. These steps ensure that our franchisees are ready and confident to begin business.

Funding is earmarked for opening promotions and marketing during the first twelve weeks of operations within the franchisee's territory. This is designed for maximum exposure within the territory.

Our mentoring programme provides guidance, regular meetings and professional development. As part of this programme, our Franchisee Support Advisors meet regularly 'one on one' (field visits) with franchisees to reinforce the system, discuss aspects of the business and any relevant issues. Regular visits by our support staff are an intrinsic part of our mentoring program, as well as regular franchisee meets.

Provision of call-free telephone consultation with experienced support staff and membership of the relevant employer organisation by Simply Helping, allows for easy and prompt access to advice surrounding staff, industrial relations and access to professional development and training.


operating system & merchandise

Operating System

Simply Helping uses a proprietary software system called Mind Your Own Business (MYOB). It is simple, user friendly and flexible. This is a deliberate policy decision and has proven excellent and successful in the operation of the business. Using the programme has benefited all, and importantly, this has meant the costs of purchasing a franchise and maintaining it have been kept to a minimum.


Simply Helping provides a range of marketing and promotional materials, and staff uniforms which are available at affordable prices to our franchisees.


the next step

To become a Simply Helping franchisee, you do not need any special or particular type of background.

We want our franchisees to be people who are committed to managing their own business, prepared to work hard, be competitive, have compassion and excellent interpersonal skills and enjoy working with people.

See the above tabs for:

  • facts, and
  • steps to follow.
  • If you are interested in joining us, start an enquiry here


    q & a

    Q1: What is a Simply Helping Franchise?
    A Simply Helping franchise is an arrangement for the distribution of a range of home and care support services into the marketplace. At least two parties are involved, the Franchisor who lends the trademark and business system and the Franchisee who pays a royalty (Management Fee) and an initial fee to do business under the Franchisor's name and system. Technically, the contract binding the two parties is the franchise, but that term is often used to mean the actual business that the Franchisee buys from the Franchisor.

    Q2: What do I get with my Simply Helping franchise?
    When you become a Simply Helping Franchisee you have access to the Simply Helping name, business concept, the Simply Helping proven system, training, support and ongoing business development. You become part of the Simply Helping network, sharing experience, advertising costs, and benefiting from the group profiling power of a larger network. You are provided with everything necessary to “open the doors” and commence operation.

    Q3: Will I be running my own business?
    Yes. While franchising means you will never have to be in business by yourself, you certainly are in business for yourself! You will be marketing your Simply Helping services in your territory; you will be recruiting and coordinating a professional team of in-home carers for the delivery of services to your clients; and as your business grows emphasis will continue with marketing but will include a greater emphasis on managing your business.

    Q4: What background and experience do I need?
    The right attitude is what you really need to have in order to be a successful Simply Helping franchisee. Commitment, integrity, good interpersonal skills, and a passion to succeed are essential. You must be prepared to follow the Simply Helping business system and manuals. We look for certain characteristics from people wishing to join us and you will be required to fill out a Confidentiality form and an Application form.

    Q5: Does Simply Helping provide training and how much does it cost?
    Yes. Simply Helping provides full comprehensive training in all aspects of the system, assistance with direct marketing, as well as giving you additional support with those once off activities, which need to be done when you set up a new business. Initial training will take one week one-on-one and you must be prepared to allocate your time to this. Simply Helping will continue ongoing training according to their interpretation of your needs.
    The training cost is a percentage plus GST or higher and is included in the franchise fee. This training cost component is tax deductible.

    Q6: How much capital will I need to invest in my business?
    The total business opportunity could amount to $60,000 or higher, depending upon the franchise opportunity in question, and this amount provides for everything required to commence the business. Simply Helping provides, as part of our package, relevant generic software to run the business – we try to make your life easy in setting up as a franchisee. The Disclosure Document gives you all the details in a comprehensive manner. We strongly recommend that you seek independent financial advice.

    Q7: What do I get for my Franchise Fee?
    In the formal sense it is the fee you pay for a well-proven business system, its development and improvement, and to be granted the intellectual property rights and privileges that go with operating a Simply Helping franchise. In addition, initial and on-going training and mentoring is a major component that is an important factor in the success of any franchise and is one of the costs covered by the fee.

    Q8: What ongoing fees do I have to pay?
    There is an ongoing royalty or franchise service fee of gross turnover payable by franchisees for the use of the Simply Helping name and system. You will also contribute to a national marketing fund in addition to local advertising and that too is detailed in the Disclosure Document. These fees contribute to the costs associated with on-going support and training, with increasing brand awareness, the on-going development of the Simply Helping system and the profit earned by Simply Helping.

    Q9: Can I sell my Franchise?
    Yes. The business is yours to build up and sell if you wish. However, the business can only be sold to an operator approved by Simply Helping Franchising P/L and on the basis that the new operator agrees to the conditions within the current Franchise Agreement.

    Q10: How long is my Franchise Agreement for?
    It runs for five years. At the end of that time you will be able to renew for a further five years, and again for a further five years. There is an additional fee for this renewal, a small renewal fee to cover legal costs. As our success is measured by your success, it is in our interest to ensure you stay with us for as long as you desire.

    Q11: I am interested and I think I qualify, what do I do next?
    Telephone Paul O'Connor, Business Development - Franchises on 0432 798 059 or send him an e-mail: and he will ask you to complete our Confidentiality Agreement and Application Form and send them in.

    The application will be reviewed and if the criteria is met,Paul will contact you to further discuss the process.

    At Simply Helping, we welcome your enquiry and thank you for your interest in our business.

    This franchise system endorses and continues to apply the standards required by the Franchising Code of Conduct.